Resource Active helps mining companies communicate their value in a world that misunderstands their role. While the importance of mining for carbon neutrality and the energy transition seems obvious to us, it’s not to most—and often, they don’t care.
Public perception of mining is largely negative, shaped by historical examples. Few realize that today’s mining industry is focused on sustainability, with environmental improvements and remediation built into the process from the start. The challenge lies in changing minds. Everyone wants an iPhone, but no one wants a mine in their backyard.
Who Am I?
I’m Aurelian Baša, and though I’ve only been in the mining game for a few minutes, I have some ideas. I grew up in a mining town, so this industry has always felt familiar. It may never get the recognition it deserves, but if it does, I’ll have been here long before anyone noticed.
Since returning to the mining industry, I’ve managed a few modest wins:
Twice ranked among the Top 50 stocks on the TSX Venture Exchange.
Formed key partnerships with metal traders based on highly selective criteria.
Secured regulatory approval for a non-dilutive financing mechanism for precious metals mining.
My Journey
I originally set out to be a diplomat, but life took a different turn. Though my first startup had some early wins, the financial returns were modest at best. After working with a seasoned entrepreneur to push a product that never sold, I returned to mining with a sharper focus on what’s possible here.
Urban Planning: Learned how bureaucracy works, how to get things done, and why popularity matters. Won student government elections and planning competitions.
3D Printing Startup: Learned leadership when no one else wanted the job, and figured out when to step away. Timing is everything. Won startup awards and exited after retail partnerships.
Wearables Product Launch: Sold and marketed to multiple stakeholders without a formal budget. Refined the path to market by generating interest and securing key partnerships.
Mining Consultant: Jumped back into the industry with tech skills no one expected. Modernized digital experiences, like turning PDFs into interactive models so investors could actually see what’s going on.